PLUQ - VTAP QUICKSEARCH

Consumer | Mobile

Vtap Quicksearch was Veveo’s personalized Universal Search application that searches on the phone and the network. Pluq, was the rebranding of Vtap quicksearch as it expanded in features and functionality. Along with finding things on your phone, Pluq also displays prioritized Internet results directly from sites such as Fandango, Wikipedia, Wiktionary, and for local business listings, maps, and places of interest. Pluq would also learn based on your behavior, design a personliazed homescreen and notify you well in advance about activities of interest.

The power of signature

Each user’s behavior is captured as a unique Signature using predictive analytics (Personal Graph). Signature is computed from activities that are performed by the user at different devices at different times and location (spatio-temporal intelligence). Signature is essential to determine user intent and deliver individualized content discovery

Initial explorations: Tabs views

Early explorations involved, creating a home screen search view, and a tabbed views displaying ‘Pluqs’, a timeline of the user’s activity and Check-in. This was discarded, as at that point, the design needed a lot of data sources for the desired results, and we still did not have access to a majority of them.

Initial explorations: Categories views

A more achievable concept was prototyped. Categories were created, based on all sources we had access to, and each category had a home page. A ‘pluq’ view which was a curated view, including the Pluqs of each categories was the home page and then the user could swipe to individual home pages. This design then evolved as more data sources were added and the unified notification service was detailed. With notifications, we intended to move away from static to more dynamic and smart, just in time content.

Unified Notification Service

Based on the user’s unique signature computed from activities performed by the user on different devices, a set of notifications were derived that were individualistic and would benefit the user by providing relevant just in time information.

Examples of activity based notifications

Time and Weather / Sunrise and Sunset

Movies Nearby

Games

How will notificaitons work?

Lets take up a simple scenario, wherein your friend texts you to meet up for a drink in the evening around 7:30 PM.

You reply, sure.

He says, the drink is on him as long as you suggest some quiet, retro beer place.

Final Designs with push notifications homescreen

The onboarding screens and the categories drawer